Two Basic Types of Rich Media
Before we dive into the world of rich media, we want you to do one thing: open your mind to the enormous possibilities of the marketing world. At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing.
These are two of the most important pieces that compose rich media:
1. Pop-up Ads
During your internet surfing time, you probably have come across many of these pop-up ads. These are advertisement windows that appear once you visit a website. Their aim is to generate traffic or simply capture your e-mail address.
Many people have found this internet marketing method quite annoying since it disrupts them from getting information from the website they are viewing. However, these ads, intrusive as they have been tagged, also have certain advantages. For one, they are much more effective than banner ads. They pull up a 15% click through rate while the banners only yield a mere 3%. Pop-up ads also are effective and gives a click through percentage of 6.5. Since they are more effective than banner ads, they also cost you a lot more. However, the return on investment with the use of these ads is much higher. Furthermore, when this ad is the only window on the page, there will be no other images that will conflict with the brand that you are selling.
In the recent years though, these advertising methods have become less popular due to the development of pop-up blockers.
2. Banner Ads
A banner ad is basically a graphic, text or an image displayed on websites that aim to promote a company's product or service. They are actually small HTML codes, but their importance in internet marketing and business is significant. Banner ads vary in sizes and orientation but will often come in rectangular shape and are 486 x 60 pixels high (full banner). There is actually no universal rule when it comes to banner ad file sizes, but the size will still depend on the website where it will be displayed. These sites impose certain limits to banner sizes since it adds up to the total size of the web page they are displayed on, thereby resulting to more waiting times while the page loads on a browser.
Due to the banner ads' graphic elements, you may find these ads somehow similar to those you see in printed media such as magazines and newspapers. However, these banner ads have the ability to direct the user to the advertiser's main web page. If you are interested in displaying or posting a banner on a certain website, you can arrange with the publisher to have your banner posted or pay a banner network to post the ad on a number of websites. You may also arrange with the publisher to simply display their ads on your site in exchange for them displaying your banner ads.