Terminology - StruMedia

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A Tag Cloud: A tag cloud is a cluster of tag words, usually in a box, with the most popular or important tags in a larger font or in bold type.

Auto Bidding: In auto bidding a bid that you have placed on a certain keyword increases one cent if the competitor that is closest to your bid changes theirs. You can set a maximum that you are willing to pay so if the bidding is not competitive you could pay less than you expected.

Backlink: A link that comes to your website from another website is known as a backlink. Backlinks are important because if they good links and sufficient in number they will affect your websites ranking due to search engine optimization and the significance that some search engines apply to backlinks.

Bid: A bid when related to keywords is the amount that you want to pay to be associated with certain advertisements that are matched with a keyword. After the bidding process is complete the bids are reviewed with the highest bids chosen and the advertisement and its message are shown in the order of the bids from highest to the lower bids that were accepted.

Bounce Rate: The Bounce Rate is really important because it tells you the number of people that visited your site and then decided to leave without going any further into the site. The most important aspect to this for you as a site owner is “Is my landing page the problem”? If you see a high bounce rate; say, above 50% you will want to test a new landing page set-up. Remember, your goal is a high conversion rates.

Click-throughs: This happens when a potential customer decides to go to your site from your placed ad. It’s important to pay attention to this because it will inform you of how your placement on the search results page is affecting your business. Additionally, this will provide some idea of what you can do to appear higher on the page so you are noticed more often by those searching your keyword.

Content Management Systems (CMS): Content management systems is software that helps company’s to easily create, edit, and publish electronic text. Content management systems that have been designed to publish on the Internet will help to pick out keywords and meta tags to help with search engines.

Conversion Funnel: This is the process that potential customers must go through to access your goods – keep it simple!

Conversion Rate: Conversion rate refers to the amount conversions that your website receives matched with the number of visitors you get to your site. This is used as a way of seeing if your website is successful. Important conversion rates to consider on your website are the number of sign ups for newsletters, return visitors, and sales. You calculate the conversion rate by dividing the number of goals that have been achieved by the number of visits to your website. The Conversion Rate is an important aspect of you obtaining your goal of a successful and profitable website. The Conversion Rate is the amount of site visitors that become customers.

Group Ads: The grouping of ads that are connected by a set of keywords.

Hits: Hits refers to the amount of times that a webpage is viewed. Large numbers of hits to a website are sometimes misinterpreted as the website being successful but that is not a good metric to measure success. This is because a webpage is made up of many individual files and every request to view an individual file is counted as a hit for the website.

Impression: An impression means an advertisement being on a webpage that is being visited. If a webpage has five advertisements, it means five impressions. Impressions are used by web advertisers to see how many views that their advertisements get. Impressions are usually sold by publishers at a cost per thousand (CPM).

Impressions Rate: Impressions rate lets you know how many times that your ad was shown in a results search page, which means that it tells you how frequent and competitive a certain search keyword is wanted and how important it is.

Keyword Bid: Placing a keyword bid is the act of allotting money to advertising that is associated to a particular keyword. When certain conditions are matched, bids are reviewed with the highest ones selected and then the advertising is shown depending on the bid amounts, the highest first and so on.

Keyword Density: Keyword density refers to the amount of times that a keyword or a phase is in an article or a webpage and is usually expressed in percentage. Keyword density can be a key factor with search engine optimization determining if the search keyword will bring up the webpage on the results page. The recommended density for keywords on a webpage or article is fro one to three percent.

Keyword Stuffing: Keyword stuffing is to be regarded with suspicion. Keyword stuffing is used by trying to hide text, usually in the same color as the background of a webpage where it is only visible to search engines. However, search engines have developed software that can detect keyword stuffing and will pass over websites that practice it leading to the websites not having any ranking at all.

Keyword: A keyword is a term that is used by people searching for something online. They are also important to know if you plan on doing a pay per click campaign. While small companies might have a small amount of keywords that lead people to their site, larger companies will have thousand or more keywords that will lead you to their site.

Link Building Campaign: A link building campaign is when you contact other businesses that are like yours and exchange links with each other on your websites in order to boost both of your rankings on search engines and pay per click campaigns.

Link Farming: Link farming is when business exchange links in order to move up the rankings on search engines. However, many search engines to include Google feel that link farming is no better than spam and have come up with ways to detect it and they will not recognize sites that participate in link farming.

Minimum Bid: A minimum bid refers to the least amount of money you are willing to pay pre click so that your keyword will show advertisements.

Opt-in e-mail permission marketing: Opt in e-mail permission marketing is when companies advertise through e-mail only if the recipient of the e-mail has consented to receive such mailings. This gives the company a good database of people who they know have some interest in their products or services.

Page Rank (PR): Page rank refers to an amount that gives an estimate of how important a certain webpage is. There are many factors that go into determining the page rank, so it is not necessarily a good indicator of how a page ranks for certain keywords.

Page Views: Page views refers to amount of times that a web page has been viewed by a visitor. They are important with online advertising with advertisers using them to know where and when to advertise.

Paid Inclusion: Paid inclusion refers to a marketing model with internet search engines. Web sites pay search engines to ensure that their website will be shown when people search for certain keywords. However, most search engine companies have decided to stop this practice.

Pay Per Performance: Pay per performance is an advertising model where the company that is advertising pays a fee to the search engine company dependent on what visitors to their do. If there is no activity then no fee is paid.

Reciprocal Linking: Reciprocal linking is when websites link to each other because they sell the same products or services. By having links to other sites, it helps all companies involved to receive a higher page ranking on search engines.

Search Engine Friendly: Search engine friendly refers to websites that have been created with the idea that they are easily accessible to search engines giving them a better chance for a higher ranking on search engine result pages.

Spam: Spam is basically junk e-mail. It is usually e-mail that has been sent to your e-mail account unsolicited. Most e-mail sites have filters that will stop this type of mail being delivered to your inbox and will go directly to a spam folder or to the trash.

Unique Visitor: Unique Visitor refers to a person who visits a website more than one time during a certain period of time. Unique visitors are identified by their IP address and are only counted one time, it does not matter how many time that they visit.

Vertical Search Engine: A vertical search engine is a search engine that indexes content by location and topic for consumers or by industry for business to business. Unlike search engines like Yahoo and Google, vertical search engines bring results that are useful to the person doing the search.

Web Presence: Web Presence means that a person or a company has established their presence on the Internet, either through e-mail, advertising, blogging, or a website. This term is interchangeable with Internet presence.

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