Media planning is the result of calculated research, strategic planning and the multi-million dollar buying power to negotiate rates that are both efficient and effective for your campaign. Our experience allows us to identify the proper targets and trends for your message. Market savvy allows us to exploit those same findings.
As paid, owned and earned channels converge, Media Planning must start with audience insights—where, when and how to engage. Fully integrated planning enables us to capture and convert intent at scale, with search marketing serving intent and display/social stimulating intent.
We crunch models to understand the incrementality of all channels, including digital’s influence on offline. Then, we pounce on performance, while optimizing out of non-responsive audiences, placements, ad types and keywords.