How to Tell if You’re Working With a Poor SEO Company
If you want to get to the top of the Google SERPs (aka “Search Engine Results Page”) so that you can attract more visitors to your site, then there are countless SEO providers out there that claim to be able to help you do it. But how do you know if the SEO company you're working with is worth your investment? How can you separate the wheat from the chaff?
There are several types of low-quality SEO provider. On the one hand, there are all those companies that mean well but are simply outdated and still using old-fashioned tactics. These are the companies that will offer link trades with other sites, that will submit your website to link directories and that will write you lots of content for your website using a very generic formula and an over-abundance of unnatural looking search terms.
In other words, these are the companies trying to help you trick Google and trying to manipulate the way that its search algorithms work in order to try and help you get to the top of the SERPs. They probably mean well but Google has long since become smarter than that and more complex. Today, this method is most likely to get you de-indexed or at least penalized.
At least these companies mean well though. Because the other type of SEO company is the type that knows full well that these kinds of methods don't work and tries to use them anyway. These are the companies that will submit your links using automated tools, that will sell you poorly-written content and that will make bombastic promises that they can't possibly deliver on.
Another type of poor SEO company is the company that attempts to trick Google knowing that they aren't supposed to use those strategies but believing it will still work. These are the “Black Hat” SEO companies that will use private blog networks and other methods to try and manipulate Google.
None of these companies are worth your time or your money.
The SEO company that you choose should feature the following qualities:
• Experienced and Professional.
• Highly knowledgeable about the dynamics of your niche/market.
• Honesty and Integrity
• Efficient in Delivery
No matter who or what you select to handle your SEO, you can rest assured that StruMedia has the capable hands and the experience to deliver what you need to stay solvent and will help you dominate your market. Contact us today for more information.