5 Tactics on Building A List of Loyal Subscribers
Everyone, or at least every one among us, knows just how important it is to build a list of e-mail addresses for a good Internet marketing. Now, many budding Internet marketers today make the wasteful mistake of overlooking their single most powerful tool – the list of e-mail addresses they have compiled. A lot of these techniques are what you might think of as different tools in the Internet marketing toolbox, but remember that the tool is much more effective if used in a certain manner. Here they are:
Blogging is king.
More precisely, regular blog posting is king.
Starting a blog of your own can be easy or difficult, depending on how you go about it. The hard way would be to start one from scratch using good old web page coding – which is more trouble than it is worth really. The easy way is to use some sort of automation in the set-up. WordPress is one such tool of choice. It works on plug-ins and templates, so you can create a customized look without the problems that go with all the coding that you would need otherwise.
If you can post a blog entry once a day, then you are doing well enough. That means that you will be generating leads and adding to your list every day.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic – that is, maintain focus on the very thing that got people interested in you in the first place.
When you stray too far from the topic of interest, people will start skipping over what you send them. Later on, they will start marking your messages as spam, and you can kiss their patronage goodbye. It’s okay to make a few side mentions, but overall you need to stay on track.
If you do mention something on the side, make sure that it is easily skippable without destroying the essence of the whole. Using proper paragraphing can achieve this effect. Additionally, inserting these extra bits in footer sections can work too.
Make a proper squeeze page.
A squeeze page is a simple straightforward web page built with the intention of getting the visitors to give you their e-mail addresses (an action known as “opt-in”).
Remember that the squeeze page is not a page for selling your products. What a squeeze page does is “squeezing” the e-mail addresses, and not money, out of visitors. Therefore, you can save the actual links to sales and purchases for later. All you need to put into a squeeze page is the premise of your service and a little bit of pre-selling. Think of it as posting the headlines and first few lines of the newspaper.
No heavyweight effects on your squeeze page.
In addition to keeping videos away from your squeeze page, you should also avoid media that consume high bandwidths. Sounds and music are definitely out since they will hold up the loading process. Make sure to trim and compress images that you use on your page. Don’t bother with flashy Flash effects.
In any case, smarter users do block media from untrusted sources, so your special effects are simply left out. As such, you should just stick to text and graphics, so you do not lose any impact.
Think about it. You already have the e-mail addresses of the people who may be interested in what you have to offer. So why not sell or inform them of related stuff via those e-mail addresses? They gave you the consent to use them for communication, after all. Go for it!